Wendy grew up in various small townships across rural NSW where the challenges and rewards of farming were part of everyday life. After graduating from Charles Sturt University in Bathurst with a Bachelor of Arts in Communication, Wendy started her career in media and public relations which took her to Sydney and London and back, working with some extraordinary storytellers and creative talent along the way.
In 2002 she took up the role as CEO of Equestrian NSW and thus started her journey as a leader of membership and advocacy organisations. In 2007 equine influenza hit Australia and Wendy spearheaded the NSW response to the crisis, championing members and horse-related businesses throughout the state as the industry struggled to cope with the financial and social impact EI had on the industry. She managed the distribution of over $25 million of relief funds to those affected during the six-month-long lockdown of equestrian activity. Most recently Wendy was CEO of Country Education Foundation of Australia where she fought for better outcomes for rural and regional education and supported country students in their transition from high school into university, TAFE, training and jobs.